Brand Building: Steps for Success

Building a brand is a fundamental part of creating a business nowadays. Having a recognisable image and messaging for your company helps to establish positive customer engagement as well as leaving a lasting impact on the marketplace. In today’s blog, we’ll talk about solidifying your product, brand building, and other tips and tricks for success. 

What is Your Brand?

brand building

Finalising the Product

Before you can even start marketing your brand, you first must establish exactly what your product is. You should ask yourself:

If you feel like you can’t answer these questions simply and succinctly, perhaps time should be invested on product-development. 

Imaging and Messaging

Once the product has been finalised, you can then start to build some of the initial branding. This includes (but is not limited to):

While it’s possible to do A/B Testing on some of these assets, it’s important to remember not to change your name or logo too many times so as not to confuse your customers. Consistency is key. 

Steps to Building Success

The following steps will help build your brand into a successful business. 

  1. Have a strong foundation. These are all the assets we addressed in the previous section. You should be able to describe your brand in one simple concept or statement. 
  2. Identify your target audience. Trying to market to everyone is a near impossible task. Instead, narrow down who you think is more likely to be interested in your product, and who is able to invest in it. 
  3. Promise. Competence. Integrity. Be sure to earn the trust of your customers by delivering on your promises. Positive word of mouth marketing can do wonders for conversion rates. 
  4. Define and develop your voice. How are you delivering your brand’s messaging to your audience? Are you using a vocabulary that is in line with your target demographic? Are you inspiring people to take action?
  5. Nurture your social media following. Social Media is a great way to create hype for your product and establish a good rapport with your customers. 
  6. Encourage brand related searches. Use words in your marketing that have beneficial search engine optimisation (SEO) results. Therefore generating more clicks to your website and bumping up the placement of your brand in online searches. 

Other Tips and Tricks

About the Author

Lydia B.

Lydia B.

Lydia B. is a Marketing Coordinator and Music Club Coach for Gooroo Clubs. Don't let after-school be an afterthought - join Gooroo's online platform centred around hands-on project-based learning!